On Nov 9, the State Council General Office issued a guideline to promote the development of e-business in rural areas.

China e-commerce2

The guideline made clear the development goal: By 2020, an open, orderly, reliable and environment-friendly rural e-business market system should be established; e-business will be integrated with primary, secondary and tertiary industries, and it will be utilized to promote the entrepreneurship and employment of rural residents, expand the consumption market and help poverty alleviation in rural areas.

According to the guideline, e-business should be applied to wider fields in rural areas such as agricultural production, process and circulation. Internet technology should be widely used and big data should be introduced to gradually change the agriculture industry.

Policies and measures focused on talent cultivation, transport system, infrastructure construction and financial support will be introduced by the government.