Chinese technology firm LeEco has announced that it would set up in-house Content Delivery Networks (CDNs) in 10 cities across India by the end of this year with an investment of over $10 million.
These CDNs will provide content delivery capabilities in linear channel, live events, and video on demand serving both mobile and TV segment, giving consumers a better user experience on LeEco products.
The in-house CDNs across 10 locations in India (including key cities like New Delhi, Mumbai, Bangalore) will be connected to LeEco’s global 650 CDNs through cloud, allowing LeEco smartphone or television users to stream audio, video or internet television content on-demand seamlessly and reliably, wherever they are.
LeEco expects to reach out to close to 10 million user base in smart devices through their CDN infrastructure in these 10 locations across India.
“We wish to replicate our successful global ecosystem model in India, offering users a distinct content integrated offering across our devices. The setting up of our CDN infrastructure further reiterates our commitment to build the Le Ecosystem in the country and provide our users with an uncompromised experience. Our ecosystem is aimed at reshaping the boundaries of media and with our ‘One Cloud’ approach we intend to deliver a premium content experience across every screen,” according to Atul Jain, COO, Smart Electronics Business, LeEco India.
“India will be the second market after China, to have content we provide. We plan to tie up with providers to deliver third party content and are also evaluating producing LeEco’s own local content,” he added.
The company, which entered the Indian market early this year, will be strengthening its offering to consumers by setting up its own delivery networks to ensure faster and seamless distribution of content to its users.
LeEco has a comprehensive ecosystem model globally consisting of devices, content, cloud and a user interface platform.
LeEco had announced partnerships with leading content providers Eros and Yupp TV for content on mobile phones. Eros Now for Video-on-demand (VOD) and YuppTV for TV content streaming.