Members of Proudly South African share a commitment to an uplifting ethos that promotes social and economic change and progress. They make a meaningful contribution to building South Africa’s economy, alleviating unemployment and retaining existing employment opportunities.

They are acknowledged for their quality products and services, identified through the Proudly South African logo – an internationally recognized signifier of a proud and dignified country-of-origin brand.

The Proudly South African Campaign also brings important benefits that boost members’ marketing efforts, promote their products and services in the marketplace and present new business opportunities by keeping members in touch with one another and by providing support with procurement and tendering.