Creative Economy at BRICS: Egypt’s Vision for Turning Creativity into Jobs and Exports

Source: جريدة المال | Original Published At: 2026-09-05 09:28:22 UTC

Key Points

• Hisham Azmy, head of the Egyptian Intellectual Property Authority, delivered a lecture during the cultural programme of the BRICS intellectual property offices meeting in New Delhi.
• He advocated documenting and digitising cultural heritage and enabling responsible access and reuse while protecting rights, attribution and authenticity.
• The lecture highlighted copyright, trademarks, designs and geographical indications as tools for turning cultural assets into economic value and supporting local communities.
• Azmy described protecting, licensing and marketing intellectual property in film, music, publishing and audiovisual production as pathways to jobs, exports and international markets.
• He discussed AI applications in heritage digitisation, Arabic cultural content translation and virtual museums, alongside concerns over training data, attribution and unauthorised exploitation.